“Creativity is intelligence at play”~ Albert Einstein. I needed a break from corporate life and after nearly 10 years of doing that, 2022 felt right to engage my creative side again,
Entrepreneur, Corporate, and back to Entrepreneur, but always an Artist. I created A Multisensory Experience (AMSE NYC) project to bring in the multiple elements I am personally passionate about integrating. This project is created to celebrate conceptual arts, the humanly multitudes and the attitude to have it all.
Wei obtained her master’s Certification in fine arts but pursued business rather than visual arts. She was involved with Real Estate and Biotech Startup for many years. She moved to NY for a brief hiatus to further her passion to learn in depth about wine and spirits. She enrolled in Court of Master Sommelier, Society of Wine Educator, and WSET. A brief hiatus turned into 9 years in the wine and spirit industry working for top notable companies and brands. Never abandoning learning and growth, she has reached academic merits in level-4 WSET, CWS, and an MBA. In 2022, to further challenge and give back, she decided to launch her own consultancy focusing on the wine and spirit industry; in Business Development, education, and Luxury Brand PR. Art was never forgotten, and now is no longer in the background, but rather it is involved in all aspect of my world. Art is my place of true peace and happiness.
How the event came about:
I took it easy on New Year’s Eve 2021, I decided to skip the parties and ideate instead. I started writing out my thoughts on a project to integrate all things I love in particularly focusing on W&S and Visual Arts. Something happens, which is almost magical when you start to act, ideas flow and opportunities emerges. On January 1st, 2022, I had an outline and sketches of a project I was ready to through myself into bringing to life. I worked day and night, exhausted by completely energized, inspired and happy! March 20th event was such a stretch challenge on so many levels, and I experienced so many obstacles… in the end, it all worked out! Considering doing this same play again this year, maybe make an event out of it with like-minded friends.
Philosophic Focus: To create a Multisensory event that will encapsulate the philosophy of the “Peak Experiences.” Three characteristics of “Peak Experiences” are fulfillment, Significance, and Connectedness. People often experience these peak experience feelings during the apex where our minds, bodies, and senses are fully engaged; and much like the flow state that occurs during the making and enjoying the arts. The poet Fernando Pessoa said, “the value of things is not the time they last, but the intensity with which they occur” therefore a brief engaged and fun sensory exploration with the “tasteful” Haute-art will create peak experiences, which the famous Maslow believes that “can make life worthwhile by their occasional occurrence.” A rare precious NY moment is the goal.
"Arts connect the Artists to the people, and through them, the people are connected to the Artists."
Demographics/Attendees: we had 100 guests: broad range of art creators, industry leaders: w&S, tech, real estate, law, etc., entrepreneurs, Art Curators, Tech Founders, Commercial Real Estate Owners, Gallery Owners, Artists, press, journalists, and local media.
Recap the first one:
The results from this creation brought together passionate and empowering professionals to promote an experience that celebrates the human multitudes in style and interests of 2022 (and beyond). by engaging your senses through a combination of Wine, Spirits, Food, Fashion, Arts, and strong network of exciting people. Focusing on creating memorable moments that are conceptually meaningful, artistically integrated, marketable, and highly engaging. This is the first of an ongoing series of events in similar nature. The event on March 20, 2022, would serve as our launch activation piece to promote future events, and to add value to our sponsors, patrons, and talent partners.
Focused on Impressionism… born in 1830 and stabilized in 1960 in Paris. The style is a more direct representation of its current period and captures the reality in colorful strokes. We aligned “Romance” music by Debussy (well-known impressionistic composer), paired with Maison Drouhin Nuite Saint George burgundy for its accurate representation of the classic pinot noir favor reality/typicity. Monet is the most recognizable impressionist visual artist.
Focus of second event:
While the paintings are based on the real world, Impressionists paint the scene as if they had only glanced at it for a moment. Expressionism is directly focused on the emotional response of the artist to the real world, using disproportionate sizes, odd angles, and painted in vivid and intense colors.
Expressionism: around 1905-1920 started in Germany and spread throughout Europe: VG, Edvard Munch,
In relation to wines? More modern winemaking and fuller body styles that embrace the darker days to come and fuller flavor foods of fall and winter.
We will kick it off chronologically from opera from Germany with Alsatian wines to pair to that… we have some featured artist sommeliers to lead the sips; then progress to France where expressionism thrived, and realities distorted through colorful unique emotional expressions… we will have wines to pair to that distortion.
When and who.
The next Sensory installation is September 25th, 2022 at 4pm. There is a VIP BYO part for wine collectors to share some treasures from the decades 70’s-90’s.
